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Want to know more about the history of the Curver brand? Do you want to know when your favorite products were invented? You will find all the answers here!

HOW IT ALL STARTED

Curver started more than 70 years ago and is now an international player specialized in the production and sale of plastic household products. We focus on making products that are stylish, practical and durable, with features that help people enjoy living together. to enjoy.

OUR STORY

1948
The story of Curver begins more than 65 years ago when Peter CURtius and Ad VERschuren found a glass packaging production company in the Netherlands in May 1949. This family business is given the name CURVER, which is a shortened version of the names of its two founders.
1960's
Plastic products undergo a period of significant growth, becoming the answer to the developing mass market at this time. So Curver, partly owned by the DSM Group, decides to specialise in this field. With the construction of a new production plant in the Netherlands, its operations are rapidly expanding from the production of resin food boxes to the development of various storage solutions (waste bins, laundry baskets) and other packaging materials for industrial applications.
1970's
DSM becomes the sole owner of Curver and once and for all makes it a brand specialising in the household resin market.
1990
In 1990 a partnership is formed between DSM and the US group Rubbermaid Inc. Eight years later Rubbermaid buys out Curver in its entirety and it continues to expand.
2005
The Curver brand is now part of the Keter Group, a world leader in the manufacture and distribution of resin based consumer products for the home and garden
2008
Signing of the partnership with Disney . Princesses, Cars, Mickey Mouse and Winnie the Pooh are now featured on our various storage solutions. Much to the delight of children ... and grown-ups!
2009
Curver launch PETLIFE, the first range on the market to offer convenient, practical and hygienic resin storage solutions to make the pet owner's life easier (food containers, dog baskets, cat litter tray).
2010
Curver reveals the STYLE range that will become iconic! The perfect mix between the attractiveness of a natural rattan fibre look with the added convenience of resin! For a touch of elegance to any room in the house.
2011
Launch of the first range of plastic household products made from 100% recycled plastic from domestic recycling: Curver EcoLife EcoLife Neo stands out as the winner of the EPRO Best Recycled Plastic Product at the 2012 IdentiPlast Event. Prestigious recognition of Curver’s long-standing commitment to sustainable and stylish designs for eco-friendly consumers.
2015
With design and innovation remaining as ever the core values of the company, Curver launches several product ranges in line with new consumer trends. Because practical products also need to be attractive!
2019
The BETON Collection is a brand new ‘concrete inspired’ premium storage range. Featuring a cool grey tone, the Beton range adds a relaxed yet sophisticated air to any space.
2020
CURVER products are designed to last a lifetime. As the largest user of recycled plastic in our industry, we want to double our use recycled materials to 80% by 2028. To help achieve this ambitious goal, we are re-launching the best-selling Scandinavian inspired ‘Infinity’ range now made with 100% recycled plastic, and launching Jute a brand new texture for storage and laundry solutions made with a minimum of 70% recycled materials.
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OUR STORY

1948
The story of Curver begins more than 65 years ago when Peter CURtius and Ad VERschuren found a glass packaging production company in the Netherlands in May 1949. This family business is given the name CURVER, which is a shortened version of the names of its two founders.
1960's
Plastic products undergo a period of significant growth, becoming the answer to the developing mass market at this time. So Curver, partly owned by the DSM Group, decides to specialise in this field. With the construction of a new production plant in the Netherlands, its operations are rapidly expanding from the production of resin food boxes to the development of various storage solutions (waste bins, laundry baskets) and other packaging materials for industrial applications.
1970's
DSM becomes the sole owner of Curver and once and for all makes it a brand specialising in the household resin market.
1990
In 1990 a partnership is formed between DSM and the US group Rubbermaid Inc. Eight years later Rubbermaid buys out Curver in its entirety and it continues to expand.
2005
The Curver brand is now part of the Keter Group, a world leader in the manufacture and distribution of resin based consumer products for the home and garden
2008
Signing of the partnership with Disney . Princesses, Cars, Mickey Mouse and Winnie the Pooh are now featured on our various storage solutions. Much to the delight of children ... and grown-ups!
2009
Curver launch PETLIFE, the first range on the market to offer convenient, practical and hygienic resin storage solutions to make the pet owner's life easier (food containers, dog baskets, cat litter tray).
2010
Curver reveals the STYLE range that will become iconic! The perfect mix between the attractiveness of a natural rattan fibre look with the added convenience of resin! For a touch of elegance to any room in the house.
2011
Launch of the first range of plastic household products made from 100% recycled plastic from domestic recycling: Curver EcoLife EcoLife Neo stands out as the winner of the EPRO Best Recycled Plastic Product at the 2012 IdentiPlast Event. Prestigious recognition of Curver’s long-standing commitment to sustainable and stylish designs for eco-friendly consumers.
2015
With design and innovation remaining as ever the core values of the company, Curver launches several product ranges in line with new consumer trends. Because practical products also need to be attractive!
2019
The BETON Collection is a brand new ‘concrete inspired’ premium storage range. Featuring a cool grey tone, the Beton range adds a relaxed yet sophisticated air to any space.
2020
CURVER products are designed to last a lifetime. As the largest user of recycled plastic in our industry, we want to double our use recycled materials to 80% by 2028. To help achieve this ambitious goal, we are re-launching the best-selling Scandinavian inspired ‘Infinity’ range now made with 100% recycled plastic, and launching Jute a brand new texture for storage and laundry solutions made with a minimum of 70% recycled materials.
Previous slide
Next slide